Firstly we handle some conversions campaigns in facebook. The goal of those conversions campaigns is to count the numberss of users who create an account in our website.
Secondly we connect our website to google analytics 4 by using tags but the issue we have is we don’t see in google analytics 4 the same numbers of accounts created in facebook conversions campaigns and also some of the traffic is registered as referral.
I tried checking if the utm were well set.
I tried also to see if the tags and their data we put in website are well sent to google analytics 4.
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