I’m a marketing professional who has been doing basic tagging and analytics for clients. I’ve encountered an account set up by someone with extensive development/analytics knowledge, and I’m struggling to understand some of the custom tags and variables. Specifically:

I’m a marketing professional who has been doing basic tagging and analytics for clients. I’ve encountered an account set up by someone with extensive development/analytics knowledge, and I’m struggling to understand some of the custom tags and variables. Specifically:

I’m a marketing professional who has been doing basic tagging and analytics for clients. I’ve encountered an account set up by someone with extensive development/analytics knowledge, and I’m struggling to understand some of the custom tags and variables. Specifically: