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What is this data inside html code and how to retrieve it?

In the html code below, what are id, token and title? Are they elements or something else? I don’t think they are Json. Are they CSS? What methods do I use the retrieve this data – getElementById, getElementsByTagName or something else? I don’t usually work with html. Any help appreciated.
“Event:300904150”:{“__typename”:”Event”,”id”:”300904150″,”token”:”300904150″,”title”:”Stitch u0026 Bitch – Oviedo (Secular Women Event)”