BigQuery and Google Analytics 4 channel grouping
I am experiencing a problem with the differences between the data I see in BigQuery and the data GA4 shows. Although sessions and events appear the same, I am having trouble categorizing channels. I am using the default defined columns within GA4, as shown below. Perhaps someone has an idea on how to fix this?
Google BigQuery Analytics Hub exchange vs Data Clean room
I have been exploring Analytics Hub exchanges and Data clean rooms in google big query. From the docs: