Huge Discrepancy in Total Users Between BigQuery and GA4
I’m experiencing a significant discrepancy in the total user count between BigQuery and GA4. I’m using Shopify and Elevar for server-side tracking. Over one week, there is a 15% discrepancy, and over one month, it can be up to 30%.
Google Analytics 4 numbers in the Explore UI does not match with the dashboard created via Big Query raw numbers
We have Google Analytics-4 360 licence. There are challenges in the GA4 Explore UI while looking at the exhaustive numbers and hence trying to create Dashboard using the raw data in the Google Big Query and visualize in a BI tool(Looker).