How does CMP (Consent Mode Platform) facilitate communication with third-party vendors like Google Analytics via gtag integration?
We’ve integrated a widget on our clients’ websites that utilizes gtag for sending events to Google Analytics (GA4). Each client provides us with their Measurement ID (tracking code / GA4 ID) for this purpose. However, we’re uncertain about how to integrate our widget with their Consent Management Platform (CMP) to ensure compliance with user consent preferences.