Hey I have inconsistencies in my tracking data, as I have less clicks in my “Sends” object, than what I have in my “LinkSend” object?

When combining the send links total ‘uniqueClicks’ it is always higher than what I have in my “Sends” object. First I thought it could be due to unsubsribers being excluded, but even removing these from the total sum, it still doesn’t match.

There is almost no information about ‘uniqueClicks’ and how it is calculated on a ‘Sends’ object, and I was wondering what sort of filters is integrated with the calculation. Would anyone has any knowledge to how it is calculated and why it is always less than the “LinkSend” object?

What can I do to avoid incorrect data for my client?

**Send documentation:
**
https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/send.html

LinkSend documentation:

https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/linksend.html

From Code Examples:

https://developer.salesforce.com/docs/marketing/marketing-cloud/guide/retrieve_the_tracking_information_from_a_send.html

#Salesforce Developer #Sales Cloud #Click Tracking #Salesforce Admin

I tried to compare various Send Objects with their LinkSend Objects and none of them matches with the tracking data.