I have a string of HTML like:

<p class="fade">Hello "Mr Crabs" <strong>you make the "best" burgers</strong>.</p>

The goal is to replace all "...." with „...“, but only outside of tags.

So the expected result would be:

<p class="fade">Hello „Mr Crabs“ <strong>you make the „best“ burgers</strong>.</p>

I am fairly sure this can be done using a regex but I am struggling to create a working one.

So far I came up with this one:

.replace(/"(.*?)"/g, '„$1“')

But it also replaces the "fade" quotes inside the p-tags.