I’m experiencing an issue with tracking conversions in Google Ads using Google Tag Manager (GTM). While other conversions in Google Analytics 4 (GA4) are working correctly, the Google Ads conversions are not being recorded as expected.

To provide more context, I’ve ensured that the tags, triggers, and variables for Google Ads conversion tracking are set up correctly. Despite this, the conversions are not appearing in Google Ads. I’ve also verified that the GTM container is properly published and that the Google Ads conversion ID and label are correctly configured.

Additionally, within the “Goals” section of Google Ads, the status for the goals is shown as “Inactive.” Even after attempting to resolve the issue using the “Fix It” action in the preview mode, the tracking still doesn’t work, even when I try to make a purchase or trigger another event. Please see the attached screenshot for reference.

For a more thorough review, I’m sharing the JSON export of my GTM container. Any insights or suggestions on what might be going wrong would be greatly appreciated.

JSON file:
https://codeshare.io/depZPD

In attachment the google ads screen with goals section.

Google Ads Goals List:

I’ve tried several troubleshooting steps to resolve the issue with Google Ads conversion tracking:

• Verified Tag Configuration: I double-checked that the Google Ads conversion tracking tag is set up correctly in Google Tag Manager, including the correct conversion ID and label.
• Preview Mode: I used the GTM preview mode to ensure that the tag fires correctly on the desired conversion event.
• Checked Triggering Conditions: I confirmed that the triggers associated with the conversion tracking tag are configured properly to fire on the relevant events (e.g., purchase, form submission).
• Published Container: I made sure t hat the GTM container is published and up to date with the latest changes.
• Google Ads Interface: I checked the “Goals” section in Google Ads, where I noticed that the status for the goals is “Inactive.” I attempted to use the “Fix It” action, but the issue persists.
• Testing Events: I performed test conversions (such as making a purchase) to see if the conversion tracking works, but the conversions are still not being recorded in Google Ads.

I was expecting the Google Ads conversion tracking to record conversions correctly and reflect them in the Google Ads interface, similar to how the other conversions are tracked and recorded in Google Analytics 4.

Despite these efforts, the conversions are not being tracked in Google Ads.