I am doing a dissertation for my masters, I am stuck in the data collection and analysis stage
this is the concept framework
Concept framework
One can see the crueltyh free product labelling and Influencer advocacy are the TWO IVs, cruelty free product awareness is the mediator and Crediblity is the moderator, Now i want to know how to do a regression test as whole when we have 2Ivs, 1 Mediator and 1 moderator and I Dv, I tried process macro but it only allows 1 Iv, is it necessary to fit all the variables and run a regression test? or i can run seperately for each hypothesis, what is the correct way? is there any way i can perform ANOVA?
I tried JASP, Python and R studio, but no help
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