I have a website and a corresponding iOS application. I want to implement a link that allows users to navigate to my website in a browser if the app is not installed, or open the app if it is installed.

Currently, two separate links configured on a different ios app: one for the app and one for the browser. My goal is to set up a single, generic URL.

Is it possible to achieve this behavior from an app or website perspective? If so, what steps are involved in setting this up?