I am working on a startup. One critical aspect of the product is implementing short video feeds similar to Instagram reels.

The users will click on a piece of content, and we will open a feed of short videos. The requirements are pretty basic right now:

• flawless and low-latency streaming similar to Instagram
• possibility to scale to millions of users

Our product’s infrastructure is on Azure, and we need a new media streaming solution. Azure Media Services, our previous solution, has been deprecated. They’ve suggested a few alternatives on their website, which I’ll be exploring. However, I am looking for people who have implemented something similar, gone through the path of investigations, and picked one solution that solved their problem.

Currently, the engineering team is comprised only of myself. Even though I have some DevOps expertise, I do not want to manage complex infrastructure right now. So, when starting, we can pay the premium for a managed service that’s easy to consume. However, if there was an open-source solution that has a managed offering right now to bootstrap the start, that could later be converted to something in-house to minimize the cost once we reach a certain point where keeping an in-house infrastructure team would make sense that would be great.

Further, we will introduce more media capabilities, such as full-fledged videos and live streaming. The ideal solution should have the potential to grow from being just a backend for short videos to a powerful, full-fledged, scaleable media server capable of handling all sorts of video demands.

To summarize, I am looking for something easy enough to consume right now to deliver short videos to our users but with the potential to grow as we grow. It should be easily deployable to Azure or have a managed Azure offering. It can be a commercial tool, with the possibility of being converted to an in-house system.

Also, if there are any resources about building scaleable video streaming systems