Setting up and analyzing split tests involves the following steps:
When creating a new campaign in Facebook Ads Manager, enable the “Create Split Test” option.
Choose a variable to test, such as audience, creative, delivery optimization, or placement.
Create multiple ad sets or ads with variations of the selected variable.
Set the test budget and duration, ensuring that each test receives sufficient data to produce statistically significant results.
Monitor the test performance in the Ads Manager and analyze the key metrics, such as CTR, CPC, or conversions, to determine the winning variation.
Implement the winning variation in your campaign and consider running additional split tests to further optimize your ad performance.
Facebook Ads Management Agency Australia
Facebook Management Australia
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