In our code base, we have places where people do

Variant #1: Create and set

var item = _fixture.Create<MyType>();
item.Property1 = "foo";

others that use the build/with

Variant #2: Build/With

var item = _fixture.Build<MyType>()
    .With(x => x.Property1, "foo")
    .Create();

And others that use the recommended

Variant #3: Customize and Create

_fixture.Customize<MyType>(c => c
    .With(x => x.Property1, "foo"));
var item = _fixture.Create<MyType>();

We want to give standardized guidelines but we can’t find anywhere a good comparison of the methods nor a list of pros and cons.

Without entering into philosophical almost religious debates, when and why should we use each variant? What are the technical pros and cons of each?